Jeferson
Articles By This Author
Website Redesign: When to Rebuild and What to Fix First
Is your website quietly leaking revenue, credibility, or both? Many teams sense the overhead of patching old pages and adding new features onto brittle foundations, yet hesitate to pull the trigger on a full redesign. The truth is that timing matters: redesign too early and you waste momentum; wait too long and you amplify costs, […]
Building Online Brand Trust: Reviews, Social Proof, and Cues
What separates brands that consistently turn website visitors into enquiries from those that are ignored? In competitive markets, the difference often comes down to perceived trust. When prospects cannot touch a product, meet a consultant, or visit a store, they default to the signals they can verify online. Those signals—reviews, testimonials, and subtle credibility cues—shape […]
Briefing a Website Project: Requirements That Save Time and Money
How many website projects run over budget or miss deadlines because the brief was vague or incomplete? If you have ever experienced endless revisions, late surprises, or features that nobody uses, the root cause was likely unclear requirements. A strong brief is the antidote: it aligns teams, anchors decisions, and prevents costly rework. A great […]
Before/After Case Studies That Convert: Speed, SEO, and Leads
What happens to buyer confidence when they see credible, side-by-side proof of improvement? Case studies that clearly present before/after results can do more than inform; they can convert. When you translate technical wins into business outcomes—faster sites, stronger SEO, and more qualified leads—you reduce risk perception and make the decision obvious. Yet many case studies […]
Brochure Website vs Landing Page: Which Drives Better ROI?
What if a single page that converts 3% of visitors could beat a full website that converts 0.6%—even with the same traffic? That kind of delta is common when you match intent to design. The practical question is not whether a brochure website or a landing page is better in the abstract, but which one […]
UK Website Costs in 2026: Prices, Ranges, and Drivers
How much does a website cost in the UK in 2026? The honest answer is that it ranges widely—from under £1,000 for a simple, template-led site to well over £250,000 for a complex, custom web application. That spread can be frustrating if you’re trying to set a budget, but the nuance is your friend: once […]
WordPress Security Essentials: Hardening, WAFs, Backups, IR Basics
How secure is your WordPress site right now—could you detect and withstand a targeted attack today? That question is more than a thought exercise; it is a practical lens for evaluating whether your current defenses can handle credential stuffing, plugin exploits, malicious bots, or a compromised admin account. Security is not a single feature you […]
Authority-Building Content: A Simple Blog Strategy for Services
What if one focused blog post per week could compound your firm’s reputation and shorten sales cycles at the same time? For most service businesses, authority is not a mystery—it’s a system. With a clear plan, you can turn expertise into predictable visibility and trust. Authority forms when buyers repeatedly encounter your brand offering useful […]
