Jeferson
Articles By This Author
UK GDPR for Websites: Cookies, Forms, Consent, What Really Matters
How many of the cookies on your website genuinely require explicit consent under UK law, and what would actually happen if you collected only the data you really need? These are practical questions that every digital team faces when trying to align product goals with data protection obligations. The UK GDPR sets clear rules, but […]
When to Move from SaaS to a Custom Online Booking System
How many bookings per minute can your current system handle before response times degrade, conversion dips, and support tickets spike? For many businesses, the first time this question gets asked is the moment growth exposes the hidden limits of their online scheduling tool. When reliable availability, advanced slot logic, and deep integrations become mission-critical, the […]
Measuring Website Results with GA4: Events, Conversions, and Funnels
How many visitors who view a product actually reach checkout—and where do most drop off? That is a factual question your analytics should answer in seconds. If your data can’t tell this story, it is not that you lack reports; it is that your measurement model is incomplete. With Google Analytics 4 (GA4), you can […]
Website Maintenance Explained: What Prevents Costly Downtime
How much revenue can a single hour of website downtime erase? For many businesses, the answer ranges from thousands to millions, depending on scale and seasonality. Unplanned downtime disrupts sales, damages trust, and inflates support costs—all while competitors remain visible and responsive. At its core, website maintenance is the ongoing set of practices that keep […]
Conversion Killers: Fix CTAs, Speed, Forms, and Friction
How many sales are silently lost because a button is unclear, a page loads a heartbeat too slowly, or a form asks just one question too many? If your analytics show healthy traffic but disappointing conversions, the problem is likely not demand—it is friction. The good news is that conversion killers are knowable, diagnosable, and […]
Caching 101: Page Cache vs Object Cache (Redis), and When to Use Each
How can a site shave hundreds of milliseconds from its Time to First Byte without rewriting a line of business logic? The answer is usually caching, but not all caches solve the same problem. Understanding when to reach for a page cache versus an object cache like Redis can be the difference between a snappy […]
Mastering Core Web Vitals: LCP, INP, and CLS for Faster UX
Can a single second decide whether a visitor stays, buys, or leaves? On the modern web, that second often determines both user satisfaction and search visibility. Core Web Vitals are Google’s way of quantifying that critical first impression and the responsiveness that follows. These metrics focus on real user experience, not just synthetic speed. They […]
Modern WordPress 2026: Blocks, Patterns, and Pro Practices
What happens when the world’s most popular CMS fully embraces a block-first, design-system-driven future? In 2026, modern WordPress answers that question with a maturing editor, a robust block and pattern ecosystem, and pragmatic best practices that help teams ship faster while maintaining performance, accessibility, and long-term stability. If your roadmap involves scalable sites, extensible plugins, […]
