Jeferson
Brochure Website vs Landing Page: Which Drives Better ROI?
What if a single page that converts 3% of visitors could beat a full website that converts 0.6%—even with the same traffic? That kind of delta is common when you match intent to design. The practical question is not whether a brochure website or a landing page is better in the abstract, but which one […]
UK Website Costs in 2026: Prices, Ranges, and Drivers
How much does a website cost in the UK in 2026? The honest answer is that it ranges widely—from under £1,000 for a simple, template-led site to well over £250,000 for a complex, custom web application. That spread can be frustrating if you’re trying to set a budget, but the nuance is your friend: once […]
WordPress Security Essentials: Hardening, WAFs, Backups, IR Basics
How secure is your WordPress site right now—could you detect and withstand a targeted attack today? That question is more than a thought exercise; it is a practical lens for evaluating whether your current defenses can handle credential stuffing, plugin exploits, malicious bots, or a compromised admin account. Security is not a single feature you […]
Authority-Building Content: A Simple Blog Strategy for Services
What if one focused blog post per week could compound your firm’s reputation and shorten sales cycles at the same time? For most service businesses, authority is not a mystery—it’s a system. With a clear plan, you can turn expertise into predictable visibility and trust. Authority forms when buyers repeatedly encounter your brand offering useful […]
UK GDPR for Websites: Cookies, Forms, Consent, What Really Matters
How many of the cookies on your website genuinely require explicit consent under UK law, and what would actually happen if you collected only the data you really need? These are practical questions that every digital team faces when trying to align product goals with data protection obligations. The UK GDPR sets clear rules, but […]
When to Move from SaaS to a Custom Online Booking System
How many bookings per minute can your current system handle before response times degrade, conversion dips, and support tickets spike? For many businesses, the first time this question gets asked is the moment growth exposes the hidden limits of their online scheduling tool. When reliable availability, advanced slot logic, and deep integrations become mission-critical, the […]
Measuring Website Results with GA4: Events, Conversions, and Funnels
How many visitors who view a product actually reach checkout—and where do most drop off? That is a factual question your analytics should answer in seconds. If your data can’t tell this story, it is not that you lack reports; it is that your measurement model is incomplete. With Google Analytics 4 (GA4), you can […]
Website Maintenance Explained: What Prevents Costly Downtime
How much revenue can a single hour of website downtime erase? For many businesses, the answer ranges from thousands to millions, depending on scale and seasonality. Unplanned downtime disrupts sales, damages trust, and inflates support costs—all while competitors remain visible and responsive. At its core, website maintenance is the ongoing set of practices that keep […]
