Jeferson
Conversion Killers: Fix CTAs, Speed, Forms, and Friction
How many sales are silently lost because a button is unclear, a page loads a heartbeat too slowly, or a form asks just one question too many? If your analytics show healthy traffic but disappointing conversions, the problem is likely not demand—it is friction. The good news is that conversion killers are knowable, diagnosable, and […]
Caching 101: Page Cache vs Object Cache (Redis), and When to Use Each
How can a site shave hundreds of milliseconds from its Time to First Byte without rewriting a line of business logic? The answer is usually caching, but not all caches solve the same problem. Understanding when to reach for a page cache versus an object cache like Redis can be the difference between a snappy […]
Mastering Core Web Vitals: LCP, INP, and CLS for Faster UX
Can a single second decide whether a visitor stays, buys, or leaves? On the modern web, that second often determines both user satisfaction and search visibility. Core Web Vitals are Google’s way of quantifying that critical first impression and the responsiveness that follows. These metrics focus on real user experience, not just synthetic speed. They […]
Modern WordPress 2026: Blocks, Patterns, and Pro Practices
What happens when the world’s most popular CMS fully embraces a block-first, design-system-driven future? In 2026, modern WordPress answers that question with a maturing editor, a robust block and pattern ecosystem, and pragmatic best practices that help teams ship faster while maintaining performance, accessibility, and long-term stability. If your roadmap involves scalable sites, extensible plugins, […]
